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GAF CARE Digital Learning Experience Lead (Remote) in Parsippany, New Jersey

Come Build Your Career Under OUR Roof

Job Description:

The CARE Digital Learning Experience Lead will oversee the GAF virtual learning ecosystem and ensure GAF executes on demand engagement strategies to meet growing shared service business needs.

Responsibilities include development and management of a team responsible for scalable content creation. virtual learning experiences, learning system design strategies and collaboration with shared service business units. The CARE Digital Learning Experience Lead will work with the CARE Team to develop UX/UI prototypes to ensure innovative solutions align with GAF’s digital learning strategic focus. The lead will drive performance analysis and build data strategies in the virtual learning space. They will manage the administration and delivery of virtual learning user metrics and analysis of this data. This person will also be responsible for proposing innovative learning solutions while working to improve those that exist within the GAF Virtual Learning ecosystem.


  • 40-50% Develop responsible design solutions for in the field training

  • Act as a team lead for GAF’s Learning Portal and Roofing Academy WorkBelt

  • Customize UX for GAF’s Learning Portal

  • Channel partner learning portal utilization and growth

  • Enhance GAF’s existing AR, VR, and Ai solutions including Mursion, Workbelt, gamification, salesforce, google analytics, you tube, UX research

  • Promote "Design Thinking" and "Human Centered Design" as the guidepost for UX and further CX in the learning space at GAF.

  • Continue partnerships with Web, Insights, Integrated Marketing

  • Multilingual offerings across channels and business units.

  • Promote the Learning Portal internally as a lead generation tool via Salesforce

  • Direct content strategy for Residential, Commercial, GAF + GAF/Siplast(Building and Roofing Science, Pro Field Guide enhancements

  • Roll out new experience for Distribution co-branded learning portals.

  • 20-30% Analyze performance metrics and user data Track and score leads, impressions, enrollments, interactions, across learning in the digital space to drive engagement and user enrollment growth.

  • 10-20% Work with GAF Virtual Learning Team to scope long term solutions

  • 10- 20% Perform other duties below:

  • Work cross functionally with Learning and Development as well as GAF’s IT Team to ensure tech stack fluency


  • Stress tolerance

  • Decision making

  • Strategic thinking

  • Communication

  • Able to multi-task and work cross-functionally

  • Project management

  • Understanding of CCP contractor segments and requirements

  • Intermediate presentation skills

  • Excellent organizational and project management skills

  • Instructional Design

Technical knowledge/skills

  • Familiar with sales training concepts, practices, and procedures

  • Knowledge of the principles, training methods, and techniques utilized in adult education

  • Knowledge of general construction and roofing systems

  • Knowledge of learning management systems and analytics

Education / Experience

  • 5+ years developing virtual learning solutions

  • Bachelor’s degree in a related field or equivalent experience

  • Experience in software and/or software-as-a-service (SaaS) applications

  • Ability to communicate complex technical topics to users at all levels

  • Ability to quickly learn, demonstrate and reapply learning

  • Proficient with HTML and CSS

  • Experience with Salesforce or similar CRM Tool

Required Qualifications

  • Bachelor’s Degree in Computer Science or related field (or equivalent work experience)

  • LMS System Management

  • Instructional design experience


  • No of direct reports: 2-4

  • No of indirect reports: 3-5

  • Budget Responsibility: Yes

  • Travel Requirements: 40%

We are taking a responsible approach to creating environments that allow us to do what we do best – Protect what matters most. As part of our commitment to health and safety, COVID-19 vaccines are required for all candidates and employees in this position. Proof of vaccination is required. Should you require accommodation for medical or religious needs, GAF will engage in an interactive process with you to determine if a reasonable accommodation can be provided in accordance with applicable state and federal law.

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, Hawk, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world.

Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital’s roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors.

GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most. ​