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GAF New Product Development Director in Parsippany, New Jersey

Come Build Your Career Under OUR Roof

Job Description:


Reporting to GAF’s VP of Residential R&D, the New Product Development Leader for the Residential R&D business unit is a hands-on management role responsible for the entire new product development lifecycle. As such, s/he will provide the strategic and operational development for new products for residential use, and will measure and monitor the “growth ecosystem” from incubation through go-to-market. The New Product Development Leader is expected to assess and upgrade, as appropriate, the design and operation of the residential product development organization to reflect the future needs of our customers and our business.


P&L Management & Business Growth

  • Work with executive and senior management partners to refine the vision for the Residential R&D organization and define the overall product strategy from concept to development to manufacturing handoff

  • Drive day-to-day operations and align resources to achieve key business priorities

  • Own, oversee, and participate in, new product concept identification, product research, and product development within the residential sector while collaborating and seeking efficiencies with peers in the commercial sector R&D organization

Business Development & Growth Innovation

  • Develop analyses and materials to support the VP’s efforts to evangelize key principles and strategic themes to guide strategic initiatives, including organic/inorganic growth, annual investment plans, and new product technology family directions

  • Analyze quantitative (e.g., market analysis, trends, economic conditions, etc.) and qualitative (e.g., competitive strategies, winning applications, etc.) market feedback to establish strategic and tactical measures to support innovation and growth initiatives

  • Indirectly drive positive sales results through direct- and indirect authority over which new products are developed and brought to market

Continuous Disruption & Innovation

  • Continue to support the development of the business model ahead of the market

  • Provide expert guidance to all residential functional areas to ensure the appropriate resources are allocated to the new product development process

  • Support the development of innovative go-to-market approaches for new products/service lines using deep technology background to identify key product differentiators in the market

  • Refine and maintain efficient and effective product development processes in keeping with modern approaches

Stakeholder Management

  • Regularly report updates to the VP regarding progress on strategic priorities, and drive collaboration where necessary to accelerate progress

  • Inspire with Meaning & Purpose

  • Support the VP’s external efforts as the spokesperson and champion for the residential R&D organization’s priorities

Organizational Transformation & Leadership

  • Attract, retain & develop world-class talent, including making recruitment decisions of a cross-functional team

  • Cultivate a high-performing, agile, one-team culture that is driven by relentless innovation

  • Manage and develop a deep organization talent pool


  • LEADERSHIP in building and growing an organization that supports new business lines

  • PASSION for growing a new company or business line

  • INNOVATION in differentiating product offerings

  • EXPERIENCE as a senior leader with full lifecycle new product development responsibility

  • GRIT as a self-motivated and hands-on business operator

  • ACCOUNTABILITY for breakthrough business results

  • COMMUNICATION & COLLABORATION in customer partnerships

  • INFLUENCE with cross-functional teams with, or without, direct authority

  • DILIGENCE in analysis related to the new product development function, including technology; market needs; financial analysis; and cost management

  • BREADTH in product innovation and strategy


Required Qualifications

  • Demonstrated ability to manage and grow a new product development team

  • Minimum of 5 years as product development manager or director

  • Has led the hiring of technologists, engineers, and other product development professionals in narrowly-defined labor markets

  • Demonstrated ability to set and achieve product development goals

  • Understanding of, and expertise in, modern durable goods product development processes

  • Proficiency in the use of project and process management tools and systems, particularly those used in large and complex organizations with multiple formal functional areas

  • Demonstrated ability to implement and improve the new product development process

  • Proven ability to define investment, timing, and deliverable requirements

  • Proven ability to set standards for team

  • Proven ability to create necessary training materials and tools or leverage existing tools as needed

  • Able to efficiently and effectively leverage available technologies

  • Experience in the residential building supplies industry or a related industry

  • Proven track record of running successful projects at scale and supporting the building of successful products and high caliber teams from the ground up and/or enhancing the performance and unit cohesion of existing teams of highly skilled employees

  • Experience in managing corporate stakeholders to keep regular updates on business performance and progress

  • Ability to develop, communicate, and persuade stakeholders even in the face of extreme skepticism, risk, and uncertainty


No of direct reports: Up to 3 initially

No of indirect reports: Up to 5 initially

Budget Responsibility: <$10M

Travel Requirements: TBD

We are taking a responsible approach to creating environments that allow us to do what we do best – Protect what matters most.

As part of our commitment to health and safety, COVID-19 vaccines are required for all candidates and employees in this position. Proof of vaccination is required. Should you require accommodation for medical or religious needs, GAF will engage in an interactive process with you to determine if a reasonable accommodation can be provided in accordance with applicable state and federal law.

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world.

Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital’s roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors.

GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most.