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GAF Senior Product Manager, Asphalt Roofing Systems in Parsippany, New Jersey

Come Build Your Career Under OUR Roof

Job Description:

We are seeking a Senior Product Manager, Asphalt Roofing Systems to join our Commercial Marketing team. The marketing team is responsible for product and brand management. The group develops business to business marketing strategy and is heavily involved in hands-on general management and execution within manufacturing and operations. GAF’s performance culture and relatively flat organization give tremendous opportunity to make a difference and deliver impact with a relatively high degree of autonomy in a lean and fast-paced environment.Commercial asphalt roofing is a growth area for GAF and the Senior Product Manager will be responsible for the day to day management of the category and implementing the strategy for modified bitumen roofing systems including built up roofing, APP and SBS technologies.

Specific responsibilities include, but are not limited to:

● New Product Development: work cross-functionally with R&D, Manufacturing, Codes and Testing, Commercial CARE, Customer Insights, and Sales teams to identify and execute new product introductions. Multiple new product introductions expected on an annual basis.

● Work closely with Sales and customers to evaluate opportunities to grow sales within the current product offering

● Work closely with cross functional teams to ensure the all documentation including packaging, websites, and all other product information is up to date

● Marketing Management: develop a strategic marketing agenda; apply creativity and flair to realize agenda through promotions, videos, literature and samples, advertising, and merchandising.

● Business Review and Optimization: identify and realize business improvements on enhancement of mix and profitability

● Present information at trade shows, technical forums, to internal Sr. management etc. as necessary


● 5-7+ years of relevant experience in strategic brand or product management experience and the commitment and passion to apply this experience in a business to business marketing setting

● Low slope commercial roofing experience with modified bitumen products and technologies strongly preferred

● Candidate should be a self-starter and a fast learner, natural leader, collaborative, and possess extremely strong interpersonal-skills

● Ability to present and interface directly with the sales team and customers; strong project management and multi-tasking skills required

● MBA preferred but not mandatory

● Ability to travel 40% if remote; 25% if Parsippany-based

We are taking a responsible approach to creating environments that allow us to do what we do best

We protect what matters most.

As part of our commitment to health and safety, COVID-19 vaccines are required for all candidates and employees in this position. Proof of vaccination is required. Should you require accommodation for medical or religious needs, GAF will engage in an interactive process with you to determine if a reasonable accommodation can be provided in accordance with applicable state and federal law.

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, Hawk, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world.

Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital’s roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors.

GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most. ​